Lawn World is an artificial grass company based in Warrington, Cheshire. The company instals high quality, pet-friendly grass for both commercial and domestic purposes. Serving The North West, Lawn World wanted to expand and enhance its online presence through a robust website and strong digital marketing strategy.
Although the company had a good offline presence, situated on one of Warrington’s main arterial routes, they weren’t attracting many online leads. As most people search for this type of product online now, they knew they were missing out on a key section of their target market.
They therefore wanted to grow their online presence and develop a website with a high level of authority. Getting onto the first page of Google was a key priority, particularly for local searches.
Lawn World also wanted to establish a presence on Facebook and share regular blogs to really set themselves apart from the competition. They also wanted to grow an engaged community of followers.
Before starting the project, we took some time to fully research the industry to gain a clear understanding of the audience that the site would be targeting. We conducted a competitor analysis and really got to grips with Lawn World’s key aspirations and current pain points. This helped us to establish a clear action plan to ensure the end result would be all-encompassing and meet their specific needs.
We then provided some key recommendations for the website, SEO and digital marketing strategies. Once agreed, we started with the website and built a comprehensive, fully responsive site. We incorporated a blog, e-commerce shop, case study pages, as well as the usual staple pages. Using a minimalist design and vibrant images, the site clearly demonstrated the quality of Lawn World’s work.
To build the site’s SEO, we focused solely on organic searches without spending any budget on PPC ads. Over the past two years, we have incorporated 736 high quality, white hat links. We have also created a Google place map and uploaded regular, informative blogs. To further enhance the site’s authority, we also reached out to customers and built up a solid database of genuine reviews.
To enhance Lawn World’s presence on Facebook, we posted weekly updates, sharing content designed to engage the target market. We also used Facebook’s powerful ad platform to reach 25,000 local people within a 5-kilometre radius.
The website ranks on the first page of Google for relevant searches and now generates 1,900 unique visitors through organic searches. The site also has a domain authority of 26 and a page authority of 32, with 736 high-quality links. The Google place map receives 5000 hits per month from users looking for artificial grass.
The company Facebook page now has over 14,000 likes which we reached in just under two years. Videos have garnered over 50,000 views and posts have achieved engagement levels of over 50. Through sharing regular, informative content, we have curated an engaged community with a genuine interest in the product.