You might have heard the saying ‘content is king’ and it isn’t too far from the truth. In an age where people no longer want to be sold to, businesses are increasingly turning their attention to inbound marketing. Put simply, this is the process of attracting a potential customer’s attention before they are ready to buy.
So, instead of cold calling and sending direct mail, inbound marketing is all about creating content that directly appeals to your target market. It’s one of the most cost effective ways of attracting new business and helps to build a far stronger relationship between you and your target market.
To do this, we create compelling written content, designed to speak directly to your target market. From ‘how to’ articles to more in-depth white papers, we work with a range of clients in a variety of industries to create content that converts.
What’s also key is that search engines love quality content. We therefore work to ensure every piece of content that we provide is fully optimised for SEO. This will ensure that your content is easily discoverable by search engines, making a positive impact on your search rankings.
Our team of expert writers will work with you to create a detailed content plan. This will be based on industry trends and areas of the business that you particularly want to focus on. The team will then write original, well researched articles which will also set you apart as a thought leader in your niche.
Once you have the content, we will also advise on when and where to share it for maximum exposure. We will also help ensure your call to action is clear on every piece of content to help drive those all important conversions.
If you don’t have the time to upload and share your content, we can take care of that too. Our team will write, post and share every piece of content at the right time to the best possible audience.